Forcing customers to sign up for an account may sound appealing because it gathers more customer data,
includes more people in mailing lists and encourages repeat custom with
advanced features like order tracking.
However, it can discourage sales
completely! We’ve even abandoned transactions ourselves because we
didn’t want another account sending us messages for a one-off purchase!
It is always best to give the customer the choice to join or not, you
can always try to sell the benefits of creating an account later on
with order tracking, order priorities, stock notifications or something
similar. To allow customers to checkout of your OpenCart store without
making an account just navigate to:
- System -> Settings -> Edit -> Go to the “Option” tab
Go down towards the bottom of the page and ensure that the “
Guest
Checkout” option is set to “
Yes”. From then on your OpenCart customers
will no longer be required to have an account with the store to buy
products and you should see your sales rise.